potentials and/or intentions
The intention, as the first instinctive reaction to an opportunity is in most of the cases the right one. Nevertheless, the efficiency of seizing this opportunity needs to be proved. Such a closer observation may reveal other complementing aspects, too. More certainty over the efforts demanded is also indispensable. It's about seeing and understanding the perhaps unexpected.
This is the probably most creative task - extracting the essential facts, out of a bulk of collected information. This very much about recognition of the trend of development, and even more - understanding the forces behind.